Ascensus launches AI-powered virtual coach for personalized financial well-being

DRESHER, PA., May 4, 2021 / PRNewswire / – Ascensus, whose technology and expertise is helping millions save for retirement, education and healthcare, has upgraded its financial wellness offering to include Aimee from Financial FinesseMT: Artificial intelligence motivates employees everywhere.

Aimee is a one-of-a-kind virtual coach that is available for all Ascensus plans and institutional partners that offer the Financial Finesse program to savers. It uses machine learning to provide employees with personalized, real-time advice that can help build short-term financial resilience while considering long-term financial goals. For advisors looking to deliver innovative retirement plan solutions that include financial well-being to employers, Aimee further delves into the value and attractiveness of providing financial well-being.

Aimee’s launch is the latest in a series of strategic technology investments made by Ascensus to deliver more personalization and guidance along the employee retirement planning journey. In 2020, the firm launched the READYSAVEMT retirement mobile application and announced the expansion of its managed account investment offerings, with plans to integrate additional managed account providers in 2021. May 2021, the Ascensus digital financial wellness experience will benefit from these Aimee-compatible enhancements:

  • More customization: Real-time guidance and personalized action plans are designed to help achieve individualized milestones.
  • Increased engagement: Dynamic Financial Wellbeing Scores and Dashboard motivate employees to continuously monitor and improve their progress.
  • Improved reports: Aimee collects information on top employee financial issues and priorities to inform trends in workforce welfare for employers.

“In today’s world, providing employees with access to personalized guidance and education services like Aimee can lead to more informed financial choices,” says Kevin cox, president of Retreat d’Ascensus. “Ascensus is proud to partner with Financial Finesse, which continues to provide innovative solutions to advisors looking to provide plan sponsors and their employees with tools that can lead to a more secure retirement.

Financial Finesse has delivered its Fortune 1000 level financial wellness benefit via Ascensus since 2018. The company built Aimee based on lessons learned from years of one-on-one financial coaching, input from its CFP network.® professionals, two decades of proprietary data from its award-winning financial wellness think tankMT, and research in behavioral psychology. Financial Finesse never solicits, promotes or sells products, making it a well-aligned partner with Ascensus and a complementary source of information and tools for advisors and their clients.

“Ascensus is breaking new ground with the launch of Aimee to offer unlimited, personalized financial coaching to every pension plan member, regardless of income, job type or other factor,” says Liz davidson, founder and CEO of Financial Finesse. “To my knowledge, they are the only accountant to have invested this magnitude in an independent financial wellness program to create pension plans that really put plan members first. “

“The launch also underscores Ascensus’s commitment to supporting its pension advisors, who can now easily combine top-notch financial coaching with their own top-notch offering,” concludes Davidson.

About Finesse Financière
Financial Finesse is the nation’s leading independent provider of impartial workplace financial wellness programs. Since 1999, the company has helped more than 10,000 organizations improve their bottom line and become more competitive by empowering their employees to achieve financial security. The company’s award-winning financial wellness programs are made available to employees free of charge as an employer-sponsored benefit. With highly personalized and continuous individual coaching from CFP® professionals, AI-powered virtual coaching, live workshops, webcasts, educational tools and content, Financial Finesse reaches over 2.4 million people each year.

About Ascensus
Ascensus helps millions of people save for what matters: retirement, education and health care. Through co-branded, private label and other government partnerships, our technology, market knowledge and business insight enhance the growth and success of our partners, their clients and savers. Ascensus is the largest independent record keeping service provider, third party administrator and government savings facilitator in the United States. For more information visit

Get the latest trends and insights based on our exclusive data from over 113,700 retirement plans, 6.0 million 529 accounts, 426,500 health savings accounts and 23 ABLE plans. * Inside American savings plans highlights the average savings levels in these tax-advantaged accounts and introduces plan features that drive participation and growth. The State of savings report describes how the plan’s contribution and withdrawal behaviors have changed during 2020 and since the passage of the CARES Act.

*Dated December 31, 2020.

SOURCE Ascensus

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Perry A. Thomasson