Local barber shop that hopes to reopen soon, turns to virtual service provision

Element Hair Studio, located at The Boardwalk, is seeing high demand for its virtual hair salon services

Ontario’s plan to gradually reopen has helped give some hope to those eager to have their hair cut when the lockdown ends.

However, there is still a long time to go before barber shops and hair salons are allowed to reopen.

The owners of Element Hair Studio in The Boardwalk said they get a flood of inquiries from clients checking if they can finally make a hair appointment – and the answer for now is no.

“I mean, it’s been like that from the very beginning,” said Kim Neilson, co-owner of Element Hair.

“I would send out newsletters every few weeks, just reminding everyone that we are doing the same as we did the last two blocks. Anyone with dates from April 3 – this is considered like our waiting list. once we have a reopening date, we will call these people and book them. “

She added that they had to adapt during the long period that the salon had to remain closed.

“I filmed my hair, sectioned off my sections, did a great tutorial, and added so many positive posts saying ‘everything is going to be okay’ and ‘we’re all going to be fine’, and customers were calling me crying, saying how good they felt and how much I made them feel. We still do today. “

Co-owner Lance Neilson says that even after improvising, government support has not been enough.

“Our location [at the Boardwalk] – our rent was not cheap. We have only been open in 2021 for six weeks. On top of that, I would say our industry should be open, not closed. I’d rather have that than support. “

He said they spent a lot of money on the first lockdown to ensure compliance with COVID security guidelines – adding that before the lockdown they had served more than 6,000 customers without any issues.

Kim Neilson says she has received a lot of positive feedback about her virtual services. She currently consults virtually with clients across Canada and plans to maintain services even after the pandemic is over.

You can access some of its virtual services and personalized color kits on their website, elementhair.com.

Perry A. Thomasson